Close Menu
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram
    KahawatunguKahawatungu
    Button
    • NEWS
    • BUSINESS
    • KNOW YOUR CELEBRITY
    • POLITICS
    • TECHNOLOGY
    • SPORTS
    • HOW-TO
    • WORLD NEWS
    KahawatunguKahawatungu
    TECHNOLOGY

    WhatsApp is the Most Preferred Marketing Channel for SMEs- Survey

    Francis MuliBy Francis MuliMay 26, 2022Updated:May 26, 2022No Comments2 Mins Read
    Facebook Twitter WhatsApp Telegram Email
    Share
    Facebook Twitter WhatsApp Telegram Pinterest Email Copy Link

    WhatsApp is the most preferred sales and marketing channel for small and medium-sized businesses. According to a survey by SME Consultancy firm Viffa Consult, the messaging platform has proven effective in business growth.

    The survey which assesses the utility of e-commerce among small businesses in Kenya also featured other third party platforms including Instagram, Facebook and Jumia as well as walk-in customers as top acquisition channels for consumers.

    Social media ranked as the second most popular sales and marketing channel after referrals. The report showed that businesses on WhatsApp and Facebook often sell through open and closed groups.

    Read: Yellow Pages Launches Yellow Connect to Help SMEs Reach Customers Online and Offline

    Government backed trade-fairs, private sector lobbies, walk-in customers and third party websites were also featured in the survey. Individuals account for 59% of SMEs’ customers, with private companies and the government each accounting for 12% of the small businesses’ customers.

    Despite the increasing influence and use of e-commerce channels for buying and selling, lack of cost-effective delivery, a lack of finance, and a lack of fit with target customers have been identified as barriers to adoption.

    Other barriers identified include lack of technical skills and IT knowledge, as well as an inability to weigh the costs and benefits of implementing e-commerce.

    Email your news TIPS to Editor@kahawatungu.com or WhatsApp +254707482874. You can also find us on Telegram through www.t.me/kahawatungu

    Email your news TIPS to Editor@Kahawatungu.com — this is our only official communication channel

    Kenyan SMEs WhatsApp
    Follow on Facebook Follow on X (Twitter)
    Share. Facebook Twitter WhatsApp LinkedIn Telegram Email
    Francis Muli
    • Website
    • Facebook
    • X (Twitter)
    • Instagram
    • LinkedIn

    Follow me on Twitter @francismuli_ Email: Editor@Kahawatungu.com

    Related Posts

    Man in court over fraud claims in Sh51 million Canadian visa scam

    April 23, 2026

    MEV and Trading Bots on Solana: The Infrastructure Edge That Decides Who Wins

    April 22, 2026

    Cook vs. Ternus: The Operator vs. The Engineer, by the Numbers

    April 21, 2026

    Comments are closed.

    Latest Posts

    Nike announces 1,400 layoffs focused on technology department

    April 24, 2026

    Meta says it will cut 8,000 jobs as AI spending grows

    April 24, 2026

    British-Kenyan firearm holder questioned after teenage son fatally shoots boy in Laikipia

    April 24, 2026

    Top XML to PDF Converters Compared: Free & Paid Options

    April 24, 2026

    Farmers in Nyanza Trained to Spot and Avoid Fake Agricultural Inputs

    April 23, 2026

    No Fifa plan for Italy to replace Iran at World Cup

    April 23, 2026

    ‘Storage Wars’ star Darrell Sheets dies aged 67

    April 23, 2026

    State moves to end medical scheme crisis for civil servants

    April 23, 2026
    Facebook X (Twitter) Instagram Pinterest
    © 2026 Kahawatungu.com. Designed by Okii.

    Type above and press Enter to search. Press Esc to cancel.