Tuskys Supermarket is poised to invest Ksh200 million to set up new electronic stores within its outlets, following a store-in-store model with its clothing shop dubbed Mavazi.
The chain retailer has revealed that the new store-in-store will stock a variety of premium consumer electronic products.
“As part of the Tuskys Business Development strategy, we are responding to a consumer demand for immersive electronics stores that allow them to experience the products at their optimum performance,” says the group CEO of Tusker Mattresses, Dan Githua.
The first model of the electronic store was launched at the Tuskys Multi-Brand Electronics Departmental store at Tuskys T-Mall, Nairobi.
The new stores will sell electronics from leading manufacturers such as Samsung, Sony, Beko, Moulinex, ELBA, LG, Ramtons among others.
The store will also entail a mini Apple Store operated by the local Apple Products dealer.
As part of the launch, Tuskys will award customers with up to 50 per cent discounts and double loyalty points.
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