Tecno Beat Samsung to Dominate Africa Smartphone Market in 2020

Tecno overtook Samsung to be the highest selling mobile phone brand in Africa in 2020. A new report by counterpoint shows that although Samsung is the global smartphone market leader, Tecno was responsible for 18 percent of the shipments to Africa last year. The report revealed that Tecno had a strong second-half of the year that was made possible by its wide smartphone portfolio.

Samsung took second position, with 15 percent of the continent’s market share, Itel with 12 percent and Huawei at the fourth position with 8 percent.

Read: Here’s What To Expect From Tecno Camon 16s

One of the biggest winners was Xiaomi whose shipments grew by 126 percent from 2019 to 2020 doubling its market share to 4 percent. Oppo grew 57 percent to scoop 4 percent of Africa’s market share, topping Apple, HMD and RealMe. Infinix maintained 5th position in the market share

Tecno’s growth was attributed to a wide variety of affordable smartphones. The African market is considered to be driven mostly by value, and manufacturers who are able to offer that with affordable devices are winning. Samsung Galaxy A series is considered the only serious contender against Tecno’s wide range of smartphones due to its price point.

Email your news TIPS to or WhatsApp +254708677607. You can also find us on Telegram through

Written by Vanessa Murrey

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Arror and Kimware

CMC Di Ravenna Now Demanding Ksh11 Billion For Cancelled Arror And Kimwarer Dams Projects


Vaccine Passports Will be Required Before Traveling out of the Country in 2022- CS Balala