South African Advertising Firm To Partner With Uber Kenya


uberSouth African advertising firm, Hubble is set to enter the Kenyan market following talks of a possible partnership with Uber Kenya.

According to reports the South African company plans to install in-vehicle screens in Uber vehicles.

Hubble sales and commercial director David Taitz confirmed the reports  but did not disclose the a timeline.

The deal would provide a chance for Hubble to advertise to the riders as they browse through the entertainment on the touchscreens. They will provide information about attractions and restaurants, and allow riders to select from various local entertainment options.

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“In just one year, we as a company have grown over 700 per cent. Not only have we achieved success in South Africa, but have partnered with Uber in Kenya, Ukraine and Dubai,” Taitz was quoted saying by local press.

However, Uber Kenya officials are yet to confirm the partnership.

“At the moment, we are not partnering with Hubble in Kenya,” said Janet Kemboi, Uber communications associate for East Africa in an email response.

Kenya is Uber’s largest market in East Africa with 363,000 active users in the country making the second largest in Africa right after South Africa.

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Written by Kahawa Tungu



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