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Social Media Is Highly Effective For Gambling Operators

social media
The average social media user will engage with an average of 6 various social media platforms. [IMAGE/ COURTESY]

Social media has boomed in a way that it would have been unfathomable to have ever been able to predict when it was first starting to emerge. The rise of various platforms has allowed for a number of various opportunities to be presented to companies within all business sectors across all industries as individuals continue to use the networks that have been created to keep in contact and up-to-date with current affairs.

According to research and data that has been collected recently, it has been found that 4.48 billion people are currently using social media worldwide, which is over half of the entire population (7.7 billion) and is up from 2.07 billion in 2015. Furthermore, it has been found that the average social media user will engage with an average of six various social media platforms.

These numbers are clearly impressive and show the impact that the platforms have on the vast majority of the world’s population, so it should not come as a surprise to learn that the gambling industry is just one of the many business sectors to be taking advantage of the numbers and access to individuals it can provide them with.

Read: 22Bet Kenya Introduces Friday Reload Bonus For Sports Betting

There are a number of ways that online casino operators and sportsbooks will look to attract new customers when using social media platforms, with many of them being taken a look at below.

Sharing knowledge

One use in which online gambling firms are able to use social media effectively is by sharing knowledge and information with their followers of their respective pages. They will typically do this by creating articles and blog posts that can help enhance the overall gambling experiences that they provide, with each of them often being created by experts. crypto gambling platform has already been taking advantage of doing this, as they have provided a number of excellent posts on their blog pages.

These posts will then ultimately look to attract bettors to try and play a certain game by providing them with all the information that is needed to be known, with each of them having been designed as bite-size posts that are extremely easy to understand. Once read, an individual may then feel that the game is easy enough to play and has become attractive enough to try out.

Picking up on current events

As mentioned earlier, much of the world’s population will be looking to use social media like Twitter or Facebook to remain up-to-date with the latest ongoing events across the planet, whether that be in regards to current affairs or even the latest sports. Gambling companies can easily take advantage of social media, though, as they will be able to use Twitter to share what is trending now in gambling.

Read: Understanding Bonuses In The Sports Betting Industry: Case of 22Bet


There is no doubt that the online gambling operators have to try a number of different things in order to attract new customers as the industry is highly regulated, however social media platforms can play a key role in helping them to achieve this.

Social media allows them to interact with people, thus showing a personality that will resonate with users and may make them more appealing to those who may see their posts, therefore attracting them in a way that traditional advertising simply does not have on them.

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Written by Vanessa Murrey

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