Automotive company Simba Corporation, is set to send home at least 1,500 workers, as loss-making takes toll.
The retrenchment, according to reports by Business Daily, is attributable to a tough operating environment.
“I don’t see myself having more than five percent of employees attached to this group,” said Chief Executive Dinesh Kotecha.
In an internal memo addressed to staff members, the management says it is working with heads of departments to confirm the positions that will become redundant from the identified areas at risk.
Last year, the firm lost the BMW franchise to London-based Inchcape Plc and has been in constant litigation since then fighting to retain its Renault business.
Several companies based in Kenya have retrenched in the recent past, citing hard economic times and difficult operating environment.
In September, cash strapped East Africa Portland Cement Company (EAPCC) sent packing 136 supervisors and managers in a restructuring move.
In October, Mediamax Networks Limited declared at least 160 employees redundant, in a bid to cut costs.
In July, Cfc Stanbic Bank announced that it was going to lay off at least 200 workers in a cost cutting move.