Shujaa pride have been appointed as the new Brand Kenya Ambassadors for the next eight months, to promote Kenya locally and internationally as a destination.
They Brand Kenya Board Director Chris Diaz acknowledged the partnership stating that the platform gives the players a chance to positively campaign for Kenya considering Rugby is one of the biggest social events in the world.
”This partnership will provide Brand Kenya with the platform to engage both the local and international community with positive messaging about Kenya. Having Shujaa as part of the country’s global ambassadors will enable the board to activate a local and global campaign, given that rugby remains one of the biggest social events in the world.” He said.
The deal will benefit the team also by helping them to cover next season’s Dubai, Cape Town, Hamilton and Sydney legs of the HSBC World Rugby Sevens Series.
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