Kenya’s largest telco Safaricom has launched an initiative in support of those suffering due to the impact of the prolonged drought.
Pamoja Tuungane initiative was launched on Monday to inspire Kenyans to come together and support their fellow countrymen in drought affected areas.
The telco distributed rescue food to roughly 20,000 families in 23 Arid and Semi-Arid (ASAL) counties, in partnership with other corporations.
Safaricom has itself set aside Sh100 million for relief food to commence the campaign.
KCB Foundation, Naivas, Ernst & Young, Royal Media Services, Nation Media Group, Media Max, The Standard Group, and Radio Africa Group are some of the partners.
As a partner, Ernst & Young will ensure that every item and money donated towards the cause is properly used, and that every targeted household is reached.
All participants will be able to see a breakdown of the food items and funds in a report that will be made available to them.
Safaricom will also collaborate with the State Department of Social Protection to guarantee that all donations are put to good use.
Safaricom subscribers can also donate their bonga points towards this initiative. The bonga points will be used to purchase food items. To donate your Bonga Points, simply dial *126# and select “Bonga for Food “. You will then have the option to put any Bonga point amount or the specified Bonga points. Once you have chosen your preferred option, you will be asked to input your Service PIN to complete the transaction.
Cash donations can also be made via Paybill 444777.