Francis Muli
A new online retail shop, Hashmart, has entered the Kenyan market, heightening completion for customers in the growing virtual space market.
Hashmart, which was started in 2017, is positioning itself to supply premium brands, unlike other online shops that sell a wide range of products. Its product portfolio includes electronics and accessories as well as lifestyle collections.
Hashmart managing director Mansoor Hussein said unlike most retailers in the market which deal in all types of products, Hashmart selects trending products to make shopping easy for customers. “We are very deliberate in our sourcing of products for both quality and affordable prices for Kenyan customers,” he said.
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Among its products are leading smartphones brands like Samsung, Tecno, Infinix as well as computers and accessories. Hashmart also stocks networking products (IT), home appliances, home entertainment, and wearables such as watches, sunglasses and other lifestyle products. It also offers global shopping services.
Hussein says that Hashmart has been attracting more shoppers since it was established.
He says the retailer offers fast delivery services within Kenya with weekly and monthly promotional offers of up to 50% discount.
The company hopes to leverage on emerging trends in the online shopping market and integrate them into the company’s operations. Among them is responding fast to technology changes and expanding into specialty markets.
Hashmart says it is initially focusing on Nairobi, as it puts in place systems to expand to other major towns. It has also integrated various payment methods including M-Pesa, PayPal and credit cards.
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