Mocality seems to be moving into the daily deals business. The company has rolled out a new product, Mocality Deals, to compete with Zetu and Rupu in Kenya. Though initially available in Nairobi, Mocality might be thinking of going regional with the daily deals product. I am not sure what we can draw of this but just on a day when Groupon is admitting that it is not profitable and even analysts saying that the daily deals market is saturated, it is hard to praise such a move.
But in an interview with Moses Kemibaro, Joseph Mwaniki of Mocality thinks that the  company can leverage on the brand. Mocality was started in Kenya and now boasts more than 130,000 business addresses online and they hope to use that also to crack the deals business. And with Google, Facebook and other big players also thinking of getting into the daily deals business locally, it is hard to like this news.
Mocality believes that Kenyan deals market is still young and so they are happy to try it.
Mocality is part of the MIH Internet which owns the likes of Kalahari, Dealfish, Multichoice, Nimbuzz and the Mweb. What do you think of Mocality’s foray into the daily deals business?
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Daily deals websites are going very higher in the world of discounted shopping and cheap coupons. They are offering above 50% discounts to there customers, that’s why people purchase the coupons and get advantage from the deal.
Dealaboo is a site where many group buying sites are combined together-ed and offering too many deals on a single page. Which saves my time to search a deal here and there.
Daily deals websites are going very higher in the world of discounted shopping and cheap coupons. They are offering above 50% discounts to there customers, that’s why people purchase the coupons and get advantage from the deal.
Dealaboo is a site where many group buying sites are combined together-ed and offering too many deals on a single page. Which saves my time to search a deal here and there.
Another reason to smile.This is the way to go.I still think the market is huge.Good entry.Compe begins in earnest now.Zetu and Rupu watch out
it is pronounced “Mweb” and “MIH Internet”, not “the Mweb” and “the MIH internet” ……
Potato and Tomato who still live in that age?
The deals business is just a bubble, like the early 90s .com bubble. Remember WebVan? Groupon and LIvingSocial are mostly successful because of the market size and Internet penetration. Rupu, Zetu and Mocality are working with a small marker, a larger percentage of who do not access the Internet. If they do on their mobile phones, it is mostly for social networking. My evil prediction…you can guess it!
Another reason to smile.This is the way to go.I still think the market is huge.Good entry.Compe begins in earnest now.Zetu and Rupu watch out
it is pronounced “Mweb” and “MIH Internet”, not “the Mweb” and “the MIH internet” ……
Potato and Tomato who still live in that age?
The deals business is just a bubble, like the early 90s .com bubble. Remember WebVan? Groupon and LIvingSocial are mostly successful because of the market size and Internet penetration. Rupu, Zetu and Mocality are working with a small marker, a larger percentage of who do not access the Internet. If they do on their mobile phones, it is mostly for social networking. My evil prediction…you can guess it!
I am convinced Mocality has an edge on this. They have the clients. Since they already have existing arrangements with their clients(130,000), then they are simply not looking for clients. They are offering their clients something on top of what they are getting now. I bet if they package their product well, clients will prefer their one stop shop.
I am convinced Mocality has an edge on this. They have the clients. Since they already have existing arrangements with their clients(130,000), then they are simply not looking for clients. They are offering their clients something on top of what they are getting now. I bet if they package their product well, clients will prefer their one stop shop.
We launched Daily Deal Aggregator for Kenya – Zambu.co.ke ).
We launched Daily Deal Aggregator for Kenya – Zambu.co.ke ).