OLX, has reduced its advertising costs on mobile and tablet categories in a bid to grow revenue.
Posting your mobile phone or tablet on OLX will now cost you a minimum of Ksh500 down from 2,000 for a seven-day visibility period while 30 days is now Ksh2,000 from Ksh6000 while 2 months visibility will now cost Ksh4,000 down from Ksh10,000.
The changes in price will now have users enjoy more visibility on OLX at lower costs. According to OLX, paid advert options give sellers more views than a normal advert increasing their chances of selling.
“Following a consumer feedback we sampled among our mobile and tablet sellers, we have now slashed prices in the high traffic mobile category to cater to our users’ needs of wanting a high visibility at affordable costs,” said OLX country manager Peter Ndiang’ui.
“We also found out that users also want high profit margins for items they are selling and the only way to give them this value is to reduce paid advert costs while giving them same amount of visibility.”