Media Personality James Smart Set To Make Come Back To Nation Media With New Role

James Smart [Photo/Courtesy]

Kenyan journalist James Smart is headed back to the Nation Media Group, Kahawa Tungu has learnt.

In a tweet on Monday morning, the seasoned journalist confirmed that he is returning to the former employer to help the media house in its new Podcast iniative.

“As they say, some personal news. Excited to join Nation Media Group to lead efforts in PODCASTING. New territories filled with so much potential and a personal passion of mine for a longtime, ” he tweeted.

Podcasting is the practice of using the Internet to make digital recordings of broadcasts available for downloading to a computer or mobile device.

NMG began its digital transformation journey recently with the launch of brand, which is part of its efforts to grow its revenue.

This writer understands that NMG intends to explore digital advertising and content-driven reader revenue as it fights to stay afloat amid decreased new paper sales and Smart’s new role is part of the the Group’s digital rebranding strategy.

Read: Comedian Eddie Butita Quits NTV Show The Trend After 5 years

Smart began his media career at NMG as an anchor with NTV before leaving to join Standard Media Group-owned KTN.

Popular NTV Friday show “The Trend” is the brainchild of the journalist. The show has been hosted by among others BBC’s Larry Madowo and Amina Abdi.

Here is what Smart’s followers had to say about his new role.

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Written by Wycliffe Nyamasege


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