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Isuzu East Africa Unveils the Isuzu mu-X SUV in Nairobi

President Isuzu Motors International Operations (Thailand) Mr. Kimitoshi Kurokawa (L) and Isuzu East Africa Managing Director, Rita Kavashe (R), showcase Isuzu’s new SUV, Isuzu mu-X, during a customer unveil event at Tamarind Tree, Langata Rd. The SUV, which will retail at Ksh 6.6 million, comes with a 3 year or 100,000Km warranty
President Isuzu Motors International Operations (Thailand) Mr. Kimitoshi Kurokawa (L) and Isuzu East Africa Managing Director, Rita Kavashe (R), showcase Isuzu’s new SUV, Isuzu mu-X, during a customer unveil event at Tamarind Tree, Langata Rd. The SUV, which will retail at Ksh 6.6 million, comes with a 3 year or 100,000Km warranty

Nairobi-based vehicle assembler Isuzu East Africa (Isuzu EA) has launched the new SUV model, the Isuzu mu-X, in the local market.

The seven-seater vehicle with a 5-speed automatic transmission that will retail at Ksh 6.6 million was launched at an evening ceremony at the Tamarind Tree Hotel, Nairobi.

According to Isuzu EA Managing Director, Rita Kavashe, the mu-X will target the urban lifestyle segment that has grown over the last few years.

According to Isuzu EA MD, the mu-X is a SUV targeted at the modern family, and anyone looking for a sophisticated, stylish vehicle that meets their lifestyle needs.

Isuzu EA Chairman, Eisaku Akazawa (Far left), Isuzu EA Managing Director, Rita Kavashe (second left), CEO Centum Investments Mr. James Mworia (Center), President Isuzu Motors International Operations (Thailand), Mr. Kimitoshi Kurokawa (second right) and Mr. Kenji Matsuoka, Executive Vice President Isuzu International FZE (Far right), propose a toast to Isuzu EA’s new SUV

The mu-X brings with it features such as mobile phone connectivity, to enable  customers remain in touch while driving safely. It also boasts seamless multi-media integration to the infotainment system that includes a built-in video screen for passengers’ entertainment during long trips. It also has an impressive ground clearance.

For maximum road grip during acceleration and high-speed cornering, the vehicle is equipped with Electronic Stability Control (ESC) and Traction Control System (TCS). The Isuzu mu-X has been awarded a 5 Star Rating by Australasian New Car Assessment Program (ANCAP) safety body.

The Chief Guest at the mu-X launch, Mr. Kimitoshi Kurokawa, President Isuzu Motors International Operations (Thailand), shared his excitement at the introduction of the vehicle to the Kenyan market.

Kenya is the first market the vehicle has been launched in with a follow up launch in South Africa expected in a few days. The vehicle has been selling in Australia, New Zealand and other Asian markets.

The SUV comes with a 3-year service maintenance package as part of the introductory sales offer in the market. The vehicle will be available on retail at Isuzu EA’s dealership network across the country, and in their Kampala and Dar es Salaam dealerships where customers will access professional servicing and quality genuine spare parts for the vehicle.

Some of the competitors of the Isuzu mu-X in the market are the Ford Everest and Toyota Fortuner

It will retail for Ksh 6.6million.

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Written by Robert

Respected Kenyan blogger, tech evangelist, and social justice activist. Robert is known for his hard-hitting articles and opinions disseminated through his Twitter handle @RobertAlai or Facebook page (www.fb.com/RobertAlai).

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