Facebook has defended its hate speech policies amid an advertising boycott by some of the biggest brands pushing them to do more on content regulation.
“We have an industry-leading record in how we deal with dark side of the internet,” said Nick Clegg, Facebook’s vice president for global affairs.
“Facebook has developed the world’s most sophisticated machine learning and artificial intelligence systems to root out hate speech and misinformation,” he said.
Microsoft Corporation which was the third-largest advertiser on Facebook last year has already joined the rapidly expanding list on Monday. Starbuck, Coca Cola and Pepsi are among other big brands that announced they will be cancelling their advertisements.
According to Clegg, Facebook does not have an incentive to profit from hate on its site, and people who use the platform are against such posts as well but disagree about how solutions are implemented.
“They don’t like to see hateful and inflammatory content on their news feeds,” he said. “Everyone is against hate, it’s a question of what you do about it.”
Clegg said that although Facebook cannot claim to eliminate all hate speech, the solution is “not an easy straightforward task.”