There is this Niko Na Safaricom campaign which Safaricom reportedly spent over Ksh 60 Million to make and alot more to run. Safaricom has praised the advert as something which was done from scratch and it being an “original composition”. That is not coming out as the truth since in 2009, Qantas Air (Australian national carrier) ran a similar advert called The spirit of Australia.
The campaigns looks similar in every bit and it is very hard for Safaricom to convince anyone that their is an original concept. If at all Safaricom copy pasted, then this is going to be one of the most expensive copy pasting campaign ever.
Qantas the Spirit of Australia – TV Ad 2009
Niko na Safaricom – 2010
What do you think?