Chandarana Foodplus Management Apologizes For Racist Email, Faults Director’s Lack Of Proficiency


Chandarana Foodplus has come out to apologize for the racist email the sent out by their marketing Director.

The Marketing Director, Rima Patel wrote an email saying that they are focused on attracting white people to their supermarkets hence the reason why they wanted to host a raffle challenge.

This email caused an uproar online as users called the supermarket out for discriminating against their black clientele.

Read: Kenyans Working For Huawei Kenya Fired, Replaced With Chinese Citizens

The company was also recently called out for discriminating against their workers by reportedly hiring unqualified foreigners for top management jobs and leaving the other jobs to Africans.

African employees are stereotyped as thieves and are not trusted with management responsibilities despite their qualifications.

In their email, the company mentions that their Marketing Director is not good with English and that may have contributed to her discriminatory connotations in the email.

“Her lack of proficiency in the English language is an easy way to justify this horrendous error.” reads the email in part.

The accusations have caused an uproar online especially with the unprofessionalism of the top management.

This is what some people had to say:

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Written by Eva Nyambura

Content creator at | Passionate about telling the untold story. Lover of life, music and technology. Simplicity is KEY


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