in ,

APO Group Partners with SABC to Provide Sporting Content from All Over Africa

SABC group partners with APO group for sporting content
(Photo courtesy)

Pan-African communications consultancy group,  APO has partnered with the South African Broadcasting Corporation (SABC) to providing the public broadcaster with sports content from the whole of Africa.

APO Group will provide sporting stories from the rest of the continent to South African audiences, much of it for the first time.

All video footage and soundbites produced or distributed by APO Group and related to sport in Africa, will be made available to SABC free of charge and for unrestricted news use. The Group will also provide SABC with access to key stakeholders from sporting organizations in Africa and their associated world governing bodies for interviews and other media opportunities.

Read: South Africa Seeks to Collect Licence Fees from Netflix Users

APO Group produces and distributes broadcast-quality content for prominent sporting organizations active in Africa, including FIFA, The NBA, The Basketball Africa League (BAL), World Rugby’s African association, Rugby Africa, Olympique de Marseille, and Africa’s first ever Union Cycliste Internationale (UCI) World Tour team, Team Qhubeka.

SABC Head of Sports Gary Rothbone said the partnership will provide new broadcast-quality content that brings more diversity to their coverage.

“It is a chance to show the various audiences what is happening beyond our borders, and that is really exciting.”

Email your news TIPS to news@kahawatungu.com or WhatsApp +254708677607. You can also find us on Telegram through www.t.me/kahawatungu

Written by Vanessa Murrey

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

ole gunnar

Hold Your Horses, Ole Gunnar Solskjaer Still Around

Communication Authority of Kenya (CA) Director General Ezra Chiloba

Chiloba Reveals 224 Polling Stations That Have No Network Coverage