Airtel Kenya, the second largest telecommunication service provider has unveiled a new tariff that offers its prepaid customers calls for Ksh2 per minute across all networks.
This new tariff will offer customers a 50 per cent saving from current on-net and off-net rate of Ksh4 per minute, without any conditions, according to management.
For all new Airtel customers, the Ksh2 per minute offering will be a default tariff. Existing customers will have to dial *544*2# and opt into the service without any conditions and subscriptions.
Airtel Kenya CEO Prasanta Das Sarma noted that the Ksh2 per minute rate to all networks is part of the company’s strategy to retain customer base in Kenya, as well as out-competing their rivals.
“We are delighted to be making history by introducing this new unique tariff that gives double the value to the customers as now they can talk twice as much while experiencing unmatched high quality on our network” he said.
Airtel joins the state owned Orange in the Ksh2 per minute tariff, which reveals the great milestones that have been achieved in the Kenyan telco industry on the journey of calling rates. The journey started as early as 2000 when calls were charged at least Ksh50 per minute to the current rates of Ksh4 per minute to newly launched Ksh2/minute tariff, in the two networks.
Safaricom, the largest mobile network in the country still charges Ksh4 per minute during peak hours for both on-net and off-net calls.
According to the latest statistics report from the Communications Authority of Kenya (CA), which covers the period between January and March 2018, Airtel Kenya increased its local mobile voice traffic by recording a total of 3.6 billion minutes up from 2.5 billion minutes recorded during the previous quarter.
This increase is greatly attributed to the 1.3 million mobile subscriptions gained during the period under review, seen to be as a result of the call by NASA leadership to resist Safaricom products.
The tariff launch follows Airtel Kenya’s ranking as the number one brand preferred by customers in the telecommunication sector. The results recently released Net Promoter Score (NPS) measure of customer experience by m-Survey shows Airtel leading its rivals in a vote by customers using various products in the sector.
“The reported outcomes of the NPS measure of customer experiences is a true testament of the value we place in ensuring that our customers’ enjoy par excellence services and that our products and services meet their various communication needs,” Prasanta added.
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