in ,

Rwanda’s Mara Group Launches ‘Made in Africa’ Android Smartphones

Kagame Launches Mara Phones

Rwanda’s Mara Group launched two Android-based smartphones is called the first “Made in Africa” phones.

Starting off with the flagship Mara X and basic Mara Z, the two phones feature fingerprint scanners, nano-SIM, and a standard 720×1440 pixel resolution screen on both. The Mara X relies on the Mediatek MT6739 processor while the Mara Z runs on the Qualcomm MSM8940 Snapdragon 435 chip.

They will retail at Ksh 19,000 (175,750 Rwandan francs) for the Mara X and Ksh 13,000 (120,250 Rwandan francs) for the Mara Z.

READ: Six Safaricom Staffers Arrested In Connection To Ksh70 Million Sacco Scam

The launch of the two smartphones might not dent the strong position of the Chinese and Koren phone’s hold on the African market but it will inspire new confidence in the African techies with developers and carriers looking to partner with an African manufacturer in this regard.

There are smartphone assembly plants in Egypt, Ethiopia, Algeria and South Africa

Remember the Encipher (INYE) and VMK phones and tablets? We have seen some ambitions in Africa.

Mara Group is oned by the UK born Ashish Thakkar who is also the Group CEO. He is 38 years old, moved to East Africa at 15 years from Leicester in the United Kingdom.

While the price point might be a good market positioning for the newly launched phone, there are cheaper Samsung, Infinix, Oppo and Huawei smartphones which are delivering much better for Ksh 5,400 ($54) or even Ksh 3,700 ($37).

READ: Blow To Huawei As Google Blocks Its Access To Gmail, YouTube, Play Store Services

Mara Group CEO Ashish Thakkar defends the pricing with, “we are targeting customers willing to pay more for quality.”

We have ordered our units and we hope that we will get to test the smartphones soon.

Regarding the plant, Thakkar said that it had cost Ksh 2.4 billion ($24 million) and has the capability to make up to 1,200 phones per day.

READ: Standard Group Replaces Sam Shollei With Orlando Lyomu

Mara Group hopes to exploit the African Continental Free Trade Agreement (CFTA) which is aimed at rallying the 1.3 billion people in the 55 African nations into a single trading bloc. The agreement is set to be implemented from July 2020.

The CFTA block is estimated to be worth at least Ksh 340 trillion ( $3.4 trillion). With the smartphone usage at just 15 per cent in Rwanda, Kagame hopes that the forays of the likes of Mara Group will increase uptake.

 

Email your news TIPS to news@kahawatungu.com or WhatsApp +254708677607. You can also find us on Telegram through www.t.me/kahawatungu

Robert

Written by Robert

Respected Kenyan blogger, tech evangelist, and social justice activist. Robert is known for his hard-hitting articles and opinions disseminated through his Twitter handle @RobertAlai or Facebook page (www.fb.com/RobertAlai).

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Loading…

otile brown, nabayet

Otile Brown Attacks Ex Girlfriends, Quits Begging Nabayet For Second Chance (Photos)

harambee stars

Free Entry For Harambee Starlets vs Ghana This Afternoon At Kasarani