Samsung Russia has sued its brand ambassador who was spotted using an iPhone X during a TV interview.
The brand ambassador Ksenia Sobchak who also happens to be a reality TV host and politician was seen using the competition’s product as is stipulated in her contract.
Ms Sobchak was in fact seen trying to hide the iPhone with a paper. Word has it that her Samsung Russian is suing her for breach of contract and are asking for Sh162 million.
Reports also indicate that this is not the first time the reality TV host is seen using an iPhone.
Many are yet to distinguish between an influencer and a brand ambassador in the ever growing social media.
Influencers have a following in a particular niche, which they actively engage with and have the power to affect purchase decisions. The size of the following depends on the size of the niche while ambassadors are hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales.
Besides being under contract, the person is going to be the company’s image and representative in the market.
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