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Safaricom Call Rates Remain At Ksh4 Per Minute, Bob Collymore Says

Safaricom CEO Bob Collymore
Safaricom CEO Bob Collymore

Safaricom CEO Bob Collymore has said that he is not going to engage in price wars with Airtel, following the move by Airtel to slash their call rates by 50 per cent.

Speaking to Reuters, Collymore said that the company would rather offer better services to its consumers than lock horns with competitors in a price war.

Read: Airtel Unveils Ksh2 Per Minute Tariff across networks

“We are not going to move our prices. If we lose market share as a result of that then that is fine. We have to maintain a sustainable business,” said Mr Collymore.

“Our competitors drop their prices. This results in low returns which then means that they don’t have the revenue to innovate,” he said.

Collymore, who returned recently from a nine-month sick leave said that he is focused on investing in infrastructure rather than fighting to shrink their own revenue.

Airtel launched a Ksh2 per minute tarrif across all networks, to battle out ‘dominant’ Safaricom in the telco industry.

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Francis Muli

Written by Francis Muli

Senior reporter at Kahawa Tungu, Muli has a passion for human interest stories. He believes in unearthing societal rots that have been hidden from the public eye. He has also carved himself a niche in writing business stories. He has worked for various organisations including Kenya Television Service, Business Today among others. Follow him on Twitter @FmuliKE.

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