Standard Group has brought on board, former Tuko Editor, Carole Kimutai to head its digital section.
Ms Kimutai will join Standard Group mid-July to takeover as Standard Digital’s Managing Editor.
Ms Kimutai, the founding editor of Tuko is expected to lead a team of 30 that’s being assembled to work on Standard Digital.
According to Business Today, Standard CEO Sam Shollei says the media house has recruited two experienced minds to its digital segment. “We are increasing capacity and broadening the skills sets,” Mr Shollei said.“We are targeting to have a team of 30 people with half of them experienced and the rest being trainees.”
“We are basically investing for the future. There’s gonna be money as digital media consumption is growing,” he said. “Even the government is going digital and broadband infrastructure is expanding, which will ease access to digital services through mobile devices and computers.”
Ms Kimutai is psyched about her new role. She reckons that going hard on digital by the Standard Group is all part of the convergence strategy aimed at giving factual stories creatively using the digital platforms.
“Standard is 100-plus years old,” she said in an interview. “It has to change with the times. Same way BBC is doing. It’s about easy access to credible news. After Tuko you can see legacy media has taken digital seriously. That’s a good sign.”