Leading paint manufacturer, Crown Paints on Wednesday introduced a new range of textured finishes named Crown Italia Series in line with its commitment to offer innovative products in the East African region.
“With shifting consumer preferences and greater international exposure, Crown is seeing a trend emerge where the customer is changing their approach to buying paint and related products. Consumers today are far more aware of aesthetics and want their homes and offices to be an extension of their personality and to also reflect the same. They are increasingly looking for interesting fashion finishes, special effects and specific colours, all at an affordable price. Crown Italia Series is tailored to meet this emerging demand,” said, Mr. Rakesh Rao, CEO, Crown Paints during the launch at Lions Eye Hospital.
Crown paint launched easy to apply, highly affordable range of four finishes – Uno, Uno+, Due and Wow.
“The aim is to make the joy of colour and stylish interiors available to a much wider market. Unlike other textured finishes that are more complex to apply, Crown Italia Series does not require specialized painter skills and can even be applied as a DIY finish by homeowners and decorating enthusiasts,” said Mr. Rakesh.
These fast drying finishes can be applied on existing paint surfaces and are adequately water resistant hence easy to clean and have a life expectancy of five years in the interior application.
Crown Italia Series will be locally manufactured in Kenya and subsequently at Crown’s plants in Tanzania and Uganda, making the products widely available and far more affordable for customers across East Africa.
The designer textured finishes will be available in a wide range of colours and shades through Crown showrooms, depots and select dealer outlets.
Crown Paints intends to be a market leader by introducing new and innovative products in anticipation of meeting consumer demand. The company expects to roll out a range of 6,000 shades that will be dispensed at the over 350 Crown Colour Zone outlets and showrooms across Kenya.
The East African paint manufacturer is known for its high quality, value based products and services. Listed on the Nairobi Stock Exchange, it operates through an extensive network of dealers and showrooms in all major cities and towns in East Africa.