SportPesa, on Tuesday launched operations in Tanzania. The sports betting firm has had successful operations in Kenya since 2014 and the UK, making it the largest betting firm in Kenya.
Dr Harrison Mwakyembe, Minister for Sports in Tanzania, urged SportPesa to replicate its success in Kenya to lift the standards of sports in his nation.
“We welcome SportPesa to Tanzania and are eagerly looking forward to see the company partnering with our institutions to develop sport in this country as it has done for our neighbours,” he said.
Mwakyembe said the Government of Tanzania will support initiatives aimed at giving local talent international exposure, just like it has done for the Kenyans. “We are excited at the prospect of working together to realise this goal in the near future,” he added.
All parties will jointly benefit from the existing SportPesa partnerships with big English Premier League clubs such as Arsenal, Southampton and Hull City, the first side in the top division to be shirt-sponsored by an African brand, and hopefully many local partnerships.
The betting firm recently signed a three-year sponsorship deal with Spanish league La Liga and just paid out the largest mega jackpot in African gaming history of Ksh221 million to Samuel Abisai.
SportPesa has set up shop in Liverpool, Nairobi and now Dar-es-Salaam.