M-Net has announced that it will close the Maisha Magic DSTV channel by end of March 2015 after the channel failed to perform to the expectations of the company. Now the viewers have one month to sample the offerings before the channel is permanently closed.
M-Net revealed this yesterday saying that the channel will be closed after review of the rankings and popularity of the channels.
The CEO of M-Net Sub-Saharan Africa, Patricia Van Rooyen said;
Unfortunately, Maisha Magic has not performed and grown as per our expectations. Overall, the channel was unable to achieve the ratings consistency we needed to sustain the business and support our continued investment.
As a result, M-Net made the carefully considered but difficult decision to cease operations of the channel. We are grateful to the Maisha Magic team, which includes M-Net East Africa Regional Director Michael Ndetei and some of the most talented and creative people in the Kenyan media industry. M-Net will endeavour to make this closure as smooth a transition as possible for them.
But M-Net reaffirmed their commitment to the Kenyan market with much content meant for the Kenyan and East African audience on the way. This can be witnessed by the expansion of the multimillion shilling M-Net studio which was recently expanded along the Ngong Road.