Taxi sharing company, Uber is set to launch its low cadre service, UberX in Nairobi. The company has reportedly partnered with restaurant discovery and booking search engine EatOut. The launch will happen during the Nairobi Restaurant Week where patrons would be able to sample food in some of the top restaurants at a discounted rate.
Uber’s entry in Kenya will cause jitters as Rocket Internet’s Easy Taxi is just trying to gain a foothold in the market. I have used the Easy Taxi services but the problem is that you don’t enjoy any cost benefit. This might change with the entry of Uber in the Kenyan market.
During the Nairobi Restaurant Week (22nd January 2015 till the 2nd February 2015), Uber riders will be able to claim up to 2 free rides worth a maximum of KSh 2,000.00 each. The riders will also be going to enjoy dinners at select (any of the 50 participating restaurants) Nairobi Restaurants at a fixed cost of between KSh 1,500.00 and Ksh 2000.
All a user would need is download the Uber app on mobile phone and use the call Uber Taxi feature on the app to get the taxi service. Users will use promotion code RW2015.
Uber is now valued at more than $40 billion. It has also faced challenges in markets like US and Europe as taxi owners complain about the competition or users of the service get robbed or raped in the Uber taxis.