Uhuru Kenyatta and William Ruto are astute political schemers. The two scheme without substance but with well-packaged propaganda that stirs likeability. Theirs is game of cards. They are very good at public relations and capturing public perceptions. Their handling of communication and connection with their support based is not really about core issues affecting people. Theirs is manipulation mastery of false hope and promises. They have mastered the art of dominating opponents and public space.
They have identified social target groups, well-choreographed narrative and deploy all necessary tools to achieve their goal. They know timing, space and opportunity matters greatly. Every space is their valuable space. Raila and his advisors play well-known cards. There is no adaptability and change of political and communication strategy to a more proactive and aggressive organized strategy.