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How Nation Media Group is Exploiting the #WestgateAttack Victims for Profits

 

  • After using the despicable pictures during the Westgate Tragedy, Nation Media has come up with the worst opportunistic strategy we have witnessed. On Saturday September 28, The Saturday Nation will publish an obituary pull-out for all the Westgate.
  • But this is not it. Currently, Nation business executives are approaching Corporate Organizations with an offer to publish ‘condolence messages. These charges are discounted as follows. Here is part of a message that Nation Business Executives are sending.

    “The cost of sending condolence messages will be as follows:

    SIZE NORMAL             ADVERTISING RATECARD      DISCOUNTED FOR MESSAGES ONLY

    FULL PAGE                  626,400/=                                        532,440/=

    HALF PAGE                313,200/=                                        266,220/=

    QUARTER PAGE     156,600/=                                         133,110/=

    Nation Media Group will coordinate all aspects of your participation in the feature including space booking and will assisting you with the design.

    In short, Nation is all set to profit from the Westgate Tragedy. And this is a perfect money minting exercise. Corporate are already buying into this.”

Robert

Written by Robert

Respected Kenyan blogger, tech evangelist, and social justice activist. Robert is known for his hard-hitting articles and opinions disseminated through his Twitter handle @RobertAlai or Facebook page (www.fb.com/RobertAlai).

8 Comments

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  1. Ofcourse this is rubish…but more importantly,we know where its coming from.We made a mistake and someone wants to make hay from that.Ignore it…our saturday tributes are free for all kenyans who want to contribute…idividuals or corporates and we have been announcing that on NTV…

  2. Corporates need to seen condolance messages for good public Image/PR reasons.There can be no advertising for free.So whats wrong wid dat?Dim wits… … …

  3. For the record, I dont see the expl,oitation… Corporates were already going to send condolence messages and obviously at a fee…

  4. Well, they saw an opportunity and they got to use it.

    Granted, it is socially immoral, but it makes a lot of economic sense. They are a newspaper, that’s what they do-provide a platform for such.

    I don’t thinks it’s a 100% wrong.

    Assume you were in their position- what would you do?

  5. What a shame when standard is giving space for free. I have officially moved yo standard media as they have exercised media ethics and professionalism in the past few days.

  6. I’m not clear on your point, would you rather they
    1. Didn’t publish condolence messages? Or
    2. They published them for free?

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