Cisco has announced the appointment of Sabrina Dar as its General Manager for East Africa – Kenya, Tanzania, Uganda, Rwanda and Ethiopia. Sabrina will report directly to David Meads, Vice President for Cisco, Africa. Sabrina is origninaly from Pakistan and has more than 10 years’ experience in finance, strategy, marketing and sales with Cisco.


She has worked in Cisco’s Emerging Theatre Partner Organization, and was also the marketing lead for Cisco’s London 2012 Olympics sponsorship. She has also held the role of UK and Ireland Enterprise & Commercial Market Manager and helped to develop the business case for, and deliver, a new partner go-to-market.