SanDisk has signed a distribution deal with Mitsumi which will see Mitsumi handle ScanDisk’s distribution needs in 22 countries in Africa including Kenya, Tanzania, Ghana, Tunisia, Morocco, Mozambique, Zambia and Namibia.
Through the deal, ScanDisk hopes to strengthen its position in the African storage market according to Sreedhar Sreekumar, SanDisk Regional Sales Manager Middle East & Africa.
Africa is a growing emerging market and represents great potential for SanDisk. We are excited to partner with Mitsumi and to see SanDisk grow throughout the continent. Our partnership with Mitsumi reinforces our objective to expand our product reach in Africa.
The deal follows the rise of smartphones in Africa. Smartphone growth in Africa has increased by 43% every year since 20001.