Bharti Airtel is now the Official sponsor of the eighth edition of Africa’s biggest reality series, BIG BROTHER AFRICA (BBA). Dubbed The Chase, the new season kicked off on May 26th, 2013.
Big Brother Africa is a project that connects diverse audiences across Africa. Dubbed Big Brother StarGame, the seventh installment of Big Brother Africa broke all viewership records on TV and online.
Big Brother The Chase, will feature 28 housemates from 14 countries. The housemates will need to gain acceptance from viewers in order to survive evictions. After 91 days of drama and thrills, the winner will pocket a massive USD 300,000 prize.
Present in 17 diverse countries across Africa, Airtel has managed to more than double its customer base in its two-and-half year stint since launch in 21010. The brand now touches the lives of over 60 million of people in Africa and over 270 million globally, making it the 4th largest mobile telecommunications company in the world.
Big Brother – The Chase will be screened live 24/7 on DStv channels 197 and 198. Highlights of the program will also be screened on AfricaMagic, AfricaMagic Entertainment and AfricaMagic World. Visit www.bigbrotherafrica.com for more information.