Toshiba has now appointed a Country Manager for its operations in Kenya. Erick Njuguna has been tapped to lead the Kenyan operations of the digital and computing solutions provider.

Through an announcement this week, Toshiba revealed that Njuguna’s primary mission will be to “accelerate the sales growth and market share in Kenya in support of the country’s growing status as a hub of African ICT innovation and leadership.”

Njuguna’s responsibilities will include driving and managing relationships with key corporate clients, distributors and resellers; as well as overseeing sales and marketing for the Toshiba brand and its range of products in Kenya.

Commenting on the development, Njuguna said;

“Toshiba’s release of the first laptop in 1985 made computing truly personal and today we are distributing a range of high quality, durable notebooks that support the growth of information technology in the Kenyan workplace and home. Our products have always been well-received in Kenya and I aim to build on this perception by making Toshiba the preferred brand of choice for technology savvy Kenyans.”

Headquartered in Nairobi, Njuguna will also support Toshiba’s business across the rest of the East African region, particularly in its main markets of Ethiopia, Tanzania, and Uganda.

Prior to joining Toshiba, Njuguna was at Madison Insurance as a sales manager for nationwide branches and previously at Airtel.