yuMobile looks to extend the reach of its SMS services into the lifestyle space with the launch of a new text messaging service for its subscribers.

Using Short Messaging Service (SMS), subscribers now get messages on tips that motivate them to live a quality life as they take control of their behavior, diet and lifestyle habits. The services covers 3 main areas of losing weight, quitting smoking and living well and can be activated by sending an SMS to 362.

Speaking at the launch, Country Manager, Madhur Taneja said:

“There is an obvious increased interest in lifestyle TV programmes and magazines and we are offering our subscribers a more flexible and personalized medium to access this information. It also brings a new perspective on the nascent lifestyle information services available in Kenya.”

This service is being provided in partnership with PurpleTeal, and Indian health services provider. Subscribers can reply to a broadcast SMS or send an SMS to the 362 short code to begin receiving the messages and tips for example, if you want to lose weight, SMS the word “Start Slim” to 362 and follow the instructions.