Samsung Electronics East Africa has today unveiled the Galaxy Pocket smartphone first revealed to Africa at the Samsung Africa Forum 2012 in Cape Town. The device which will retail at Ksh 9,999 is particularly targeted at the African users who loves social media and entertainment.

With the device, Samsung is targeting the 10 – 15% (8 to 15 million users) smartphone market in the region who are mostly entry level users. The electronic giant is riding behind recent gains in all verticals of the mobile phone market to promise users superior products backed up by 2 years warranty.

In a strategic market development effort, Samsung electronics has introduced the Samsung Galaxy Pocket handset which is designed to provide a platform for more than 8 million mobile subscribers to upgrade from basic mobile handsets functionalities to smart phone capabilities.

Speaking during the launch of the Samsung Galaxy Pocket handset, Samsung Electronic East Africa Business Leader, Robert Ngeru said:

“Samsung Galaxy Pocket provides our users with ability to multi task between several applications without having to close any of them. Secondly, Samsung smartphones allow the users to add new features and services to their phones using a downloaded application restricted to only the factory installed applications but can expand their experiences by downloading new applications. More than 400,000 applications are available for download.”

The new GALAXY Pocket has been developed and priced to bridge the cost of ownership barrier that has been long identified as a drawback to internet penetration in developing countries.

Through the music hub, the Galaxy Pocket will give you the power to search and download local and international music without worrying about you pirating them. The device packs 832Mhz Processor, 3GB internal memory, 2MP camera, Samsung touch wiz and a music hub.

At 11.98mm slim and weighing only 97g with a 2.8” display, the Galaxy pocket is portable enough to ensure you enjoy the versatility of such a device.

The device has yellow, white, orange, pink and back covers.

This is a device target just above entry level smartphone so don’t compare it with Huawei X5 or Galaxy S Plus

Samsung GALAXY Pocket Specifications:

Network HSDPA  3.6UMTS  900/2100
EDGE/GPRS  850/900/1800/1900
Processor 832MHz Processor
Display 2.8” QVGA(240×320) TN LCD
OS Android 2.3(Gingerbread)
Camera Main(Rear): 2 Megapixel Fixed Focus Camera
Video Video: MPEG4, H.263, H.264
Playback: [email protected]
Recording: [email protected]
Audio Codec: MP3, OGG, AAC, AAC+, eAAC+, AMR-NB, AMR-WB, WAV, MID, IMY
3.5mm Ear Jack , Stereo FM Radio with RDS
Value-added

Features

Samsung TouchWiz UX
Samsung Apps
Samsung Kies
Social Hub
-Integrated Messaging(Email, SNS), Contacts, Calendar Sync
Samsung ChatON mobile communication service
(Downloadable via Samsung Apps)
Google™ Mobile Services
– Android Market™, Gmail™, YouTube™, Google Maps™,
Syncing with Google Calendar™, Google Search, Google +
A-GPS
Connectivity Bluetooth® technology v 3.0
USB 2.0
Wi-Fi b/g/n
Sensor Accelerometer, Digital Compass
Memory 3GB User memory
microSD (up to 32GB)
Size 103.7 x 57.5 x 12 mm, 97g
Battery Standard battery, Li-ion 1,200 mAh