After our leak about the impending launch of the WhosWho directory, Naspers finally did it. They have launched the directory platform in Kenya. They are running a similar platform in South Africa. WhosWho is a free directory for all Kenyan professionals who are 18 years and above. Through the directory, you can create a presence and manage your reputation online.

I would be so hard to imagine how WhosWho is going to compete with LinkedIn but it seems that Naspers has a content team which is already adding members to the directory. Even my own profile was added onto the site without me knowing. Not bad since my profile is all over the net.

WhosWho Kenya brings to 4 the number of Naspers online products localised for the Kenyan market. Others are News24, Mocality and Dealfish. WhosWho is managed under the Media24 establishment while Mocality and Dealfish are under MIH Internet.