Intel has indicated that it will be unveiling “A New Era in Computing” into the East Africa market – with the launch of various Ultrabooks.

Intel East Africa General Manager, Danie Steyn says Intel’s vision for the Ultrabook is to deliver a no-compromise, complete, satisfying and securer computing experience in one device.

Ultrabooks are some of the thinnest and lightest PCs. Intel east Africa promises to deliver some Ultrabooks which will be going for as low as under $1,000 (Kshs.85,000) in the local market. The only available Ultrabooks in the Kenyan market currently are the Samsung Series 9 and Apple MacBook Air laptops. They all go for above Ksh 110,000.

“A few Ultrabook models debuted last year, but more than 75 Ultrabook designs are in the pipeline for 2012 and will come in a variety of screen sizes, shapes and styles. Nearly every major manufacturer will be introducing one or more models this year”, says Steyn.

Intel says that it would be looking to fuse together a compact laptop with a tablet to make it a thin, lightweight laptop, with some models featuring a detachable screen that can be used as a tablet. He added that security was increasingly becoming more important to consumers who want to protect their data and personal assets.

An Ultrabook  fitted with Intel Rapid Start Technology boots much faster than a normal PC. The battery life of these category of PCs is also much longer.

Most of the Ultrabooks are also enabled with Intel Smart Connect technology allowing to to update your email, favorite apps, and social networkseven when the system is asleep. Theys will also allow you to lock down your lost laptop with Intel Anti-Theft Technology and protect your online ID with Intel Identity Protection Technology.