Zantel Tanzania has re-branded its Z-Pesa service. The service is now known as Ezy Pesa, has been upgraded and comes with a new bill payment module.
Bundled on the Ezy Pesa service is a micro insurance option allowing users to buy daily or monthly insurance premiums. Daily premiums start at KSh150 and a monthly premium of KSh4,500 giving a policy holder cover for up to TSh3 million. The insurance service on Ezy Pesa is known as Farijika insurance and is provided in partnership with the.
The menu options on Ezy Pesa also gives users who are clients of CRDB Bank access to their accounts using their mobile phones.
Zantel was the first mobile phone operator to launch its mobile money service in Tanzania. The Z-pay service never picked up much hence the re-brand and re-launch. Four years since its launch in 2008, Z-Pesa managed to attract only 23,000 registrations with only 500 clients being active customers. Zantel plans to attract over 1000 new clients in the next few weeks and targets one million customers by the end of this year.
Other mobile payment services available to Tanzanian users are; M-Pesa of Vodacom Tanzania, Tigo Pesa by MIC Tanzania, Airtel Money by Airtel Tanzania and now Ezy Pesa by Zantel.