Zuku, the home entertainment brand of Wananchi Group, has officially launched its Zuku TV services in Tanzania. The service offers over 60 channels of Wananchi Group. It will cost almost Tsh 62,000 (US $38) to get Zuku premium in Tanzania and Ush 30,000 (US $12) in Uganda as opposed to Ksh 1,999 (US $22) in Kenya. It is not clear why Zuku is so cheap in Uganda.

Tanzania becomes the third country Zuku after the September launch in Uganda and August launch in Kenya. Zuku provides great premium entertainment at affordable rates. I only don’t like the fact that special features like creating reminders for shows in not possible in the current platform.

Apart from the Zuku Classic and Premium, Zuku also targets the Asian community with the Asia Classic and Asia premium bouquets in the offerings. It costs slightly more to get the Asia bouquets. The cheapest bouquet, Zuku Classic, cost Ksh 999 in Kenya and Tsh 20,000 in Tanzania

“In the ten countries we are targeting, pay TV penetration is presently at less than 1% and we recognize that there is a need for affordable quality content which is suitable for the entire family. We also recognize that customers’ tastes and needs are evolving and there is greater pressure on companies to provide affordable quality products which offer value for money. Our Zuku TV offerings have therefore been designed to cater to meet this need,” noted Wananchi Group CEO, Richard Bell.

Zuku TV offers a wide selection of entertainment channels covering news, sports, movies, documentaries and music. These include various 3rd party channels such as BBC, MTV Base, Setanta Sports, MGM Movies and E to name but a few. The provider also offers many of its own tailor-made channels such as Zuku Africa airing African content, Zuku Life airing documentaries, Zuku Sports as well as a number of themed movie channels.

Earlier this year Wananchi Group raised $57.5 million in growth from a group of international investors which is going towards supporting the roll out of Satellite services in 10 countries. Zuku TV is expected provide numerous employment and business opportunities to Tanzanians through its distribution network.