Samsung has today unveiled a range of new Android-powered Galaxy smartphones as it looks to up its competition on the Android device range. The company has also detailed a new naming convention for its device portfolio.
All of the devices launched run on the 2.3 Gingerbread version of the Android platform and follows a new naming convention which divides them into five different classes: Super Smart (S), Royal/Refined (R), Wonder (W), Magical (M) and Young (Y). Phone names ending with “Pro” would mean that the devices has a physical QWERTY keypad while “Plus” means an upgraded existing model and LTE stands for 4G capable phones.
The Samsung Galaxy W boasts of a 1.4Ghz processer with up to 14.4Mbps HSDPA connectivity and a 3.7 inch display. It also features the Kies Air app which allows users to control their phone from another device and track its location if they misplace it.
The more business-focused Galaxy M Pro looks like a direct answer to BlackBerry Bold 9900 which has a 2.8-inch display with screen resolution on 640×480. The phone also features a qwerty keyboard, is powered by a 1.2GHz Qualcomm processor and offers 768MB RAM and 8GB internal memory. It also has a touchscreen, 5MP camera and optical track pad. The phone uses a 1Ghz processor which supports its business applications including Exchange Active Sync, Sybase Afaria and Cisco Mobile and WebEx. The Galaxy M Pro also seems to be targeted to be a competitor to HTC Status.
The Galaxy Y has a slightly less powerful 823Mhz processor. It features the Swype text input technology and Samsung’s TouchWiz UI. The Galaxy Y Pro is the Galaxy Y’s high end sibling coming with a QWERTY keyboard and business features such as the ThinkFree mobile office software, to allow editing of Office documents on the go.
The Super Smart devices are Samsung’s coolest smartphones and are above the R premium phones which “combine performance and productivity”. The W phones are more of “high quality, strategic models”, M the high performance but more keenly-priced devices while Y are for younger users. More specific functionality is signified by additional monikers such as Pro, Plus and LTE.