Deacons Kenya Limited customers can now pay for their goods using M-PESA service. This follows a partnership agreement signed between communications company Safaricom and a Kenyan leading lifestyle company, Deacons Kenya Limited. Dubbed Nunua na M-PESA, the service will be the second on the M-PESA Buy Goods menu after a similar agreement was signed with supermarket giants Uchumi and Naivas late last year.

Over 13.5 million M-PESA customers will be able to use this enhanced, safe and efficient shopping experience at all the 21 Deacons stores countrywide. Deacons stores operate under the following brands; Woolworths, Truworths, Identity, 4U2, Mr. Price, Mr Price Home, Angelo, Adidas and Life Fitness.

Safaricom CEO Bob Collymore said Safaricom was leading the way towards a mobile wallet and a complete cash-less society, thereby reducing the risks that come with carrying cash.

Since launch in March 2007, M-PESA has evolved beyond money transfer into a total mobile commerce solution. Safaricom has partnered over 600 utility providers cutting across various sectors of the economy. Last month, Safaricom partnered with I&M Bank and Visa International to launch the M-PESA Prepay Visa Card making shopping, both locally and internationally, a convenient for M-PESA users as they can easily pay using the Visa Pre-Paid card.

Deacon’s high-net customers will enjoy the convenience of shopping with M-PESA Prepay Visa card. Deacons Kenya Limited CEO Muchiri Wahome said Nunua na M-PESA would greatly improve on efficiency for its customers by giving them a convenient mode of payment. Deacons which is associated with the family of President Kibaki has been in the market for the last 53 years.