The Google Online Marketing Challenge was abbounced sometime last month in a blog post. We were still in the holiday mood so we procrastinated. But this is said to be a great hands-on exercise for undergraduate or graduate students in classes such as advertising, e-commerce, integrated marketing communication, management information systems, marketing and new media technologies.

Good wants the students to come out of campus as pro-online marketers.

In 2010 Google had such a competition and the response was impressive. 12,000 studnets from Kenya, Nigeria and Ghana participated.

So, if you are a student: Your professor or lecturer can register now and they will enter their student teams into the Challenge in a further stage. If you are a professor: You can register now for the 2011 competition.

How does it work?

Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.

Who can enter?

The Challenge is open to any higher education institution from anywhere in the world.

May the best team win!

Posted by Anat S. Amir, Head of Marketing, Google Africa