I have just been alerted to a post by @MosesKemibaro who is one of Kenyan bloggers. He did a post on Kenyan Facebook users reaching 1 Million, which could have been great, only that the source of his stats has very many inconsistencies. Kenyan Facebook users might be more than a million, YES. This is because many Kenyans who are living outside the country and also some in Kenya who try to be funny and list their countries like Cambodia and Bhutan just to have fun, might not have been listed as in Kenya.
Tehn again what about those Kenyans who have more than 1 account in the social network? The real stats you will get from Facebook itself. The best way to get Facebook stats is to try and create an advert in facebook. You will then get many options of which areas, age group and countries you want to target. I did check on current stats for East Africa and this is what I got. The figures change in realtime due to users editing their data.
- Kenya 950,000,
- Uganda 235,000,
- Tanzania 197,000,
- Rwanda 64,180,
- Burundi 8,860
Total EAC Facebook Users = 1,455,040
The post by @MosesKemibaro relied on this stats by Social Bakers. The only problem is that Social Bakers got it all wrong. The top Kenyan brand in facebook is Easy FM with over 170,000 users. Orange, K24, KBC, Strathmore University, and Yu Kenya doesnt even come close to being the top brands in Kenya on Facebook. I think that Nation Media Group arms like Easy FM , NTV (Over 160,000) and Daily Nation(Over 113,000) all occupy very much the top spots.
The stats also ignore Churchill Live (or Churchill the Brand with more than 70,000 in many accounts), Capital FM, (Over 89,000), Kubamba TV (over 12,000), XYV (Over 87,665).
Facebook has a link also for their own stats.
You can poke many holes in the statistics and that is how I stopped trusting all the stats I get and decided to get my own.
What do you think?