Brightstar Corp., a multi-billion dollar global services company providing solutions to manufacturers, operators, retailers, and enterprises in the telecommunications industry, today announced an expansion of its distribution agreement with Research In Motion (RIM) into Africa.
The company is set to begin distributing BlackBerry® products to seven countries in the Sub Sahara Africa region, including Nigeria, Ghana, Kenya, Cote D’Ivoire, Uganda, Tanzania and Mozambique.
Brightstar will initially distribute the BlackBerry® Curve™ 8520 and BlackBerry® Bold™ 9700 smartphones, in addition to BlackBerry software and accessories. The BlackBerry smartphones will be available from various network operators and retail outlets throughout Sub Sahara Africa.
“This expanded agreement underscores the strategic nature of our alliance with RIM and our growing global presence within the industry,” said Arturo Osorio, President Asia Pacific, Middle East & Africa at Brightstar. “We look forward to taking our customized channel solutions and insights and working together to bring a larger portfolio of BlackBerry smartphones into this new market.”
“We are pleased to further our relationship with Brightstar in order to expand our reach in the market. We look forward to working with Brightstar to bring more BlackBerry smartphones to more countries in Africa,” said Deon Liebenberg, Regional Director for Sub Sahara Africa at RIM.
For more than five years, RIM and Brightstar have enjoyed a strong and growing global relationship and, with today’s announcement, the companies have now expanded their collaboration to 67 countries and regions. In addition to Africa, Brightstar currently distributes BlackBerry products to network operators, retailers and Value-Added Resellers (VARs) in the United States, Europe, Asia Pacific, Latin America and the Caribbean.