Zain Kenya is set to start rebranding this month after being acquired by Bharti Airtel of India. This might be the most expensive rebranding innitiative by the firm considering that in 2004 the firm spent $30 Million to rebrand from Kencell to Celtel and four years later in 2008, the company spent $40 to rebrand from Celtel to Zain.

The new owners, Bharti Airtel have been thinking and mapping the rebranding strategy since June.

  • Katy

    why cant they juz give them different names coz those wahindi names are juz too difficult to pronounce in Africa. it costs em so much coz they give family names to big internatnl businesses and u cant sell off the business with the family name!!