Google Launches Free Gmail-to-SMS Service with Safaricom

Google’s daily incorporation of Kenyans and also taking of the market seriously is just increasing. It has today launched Gmail-to-SMS service which they say is Kenya’s first PC chat to cell text service, which will allow Gmail users in the country to send and receive chat messages – for free – as text messages. The service is in partnership with Safaricom. Mhhhhhh!!
With SMS-in-Chat, a Gmail user can send a text message from the desktop interface directly to phones via SMS. In return, these contacts may respond to these text messages and the response will appear in the original sender’s Gmail interface.

Google’s Business Development Manager for Sub-Saharan Africa, Isis Nyong’o confirmed that the service was being launched in Kenya after successful launches in Senegal and Ghana, in partnership with Safaricom. The service will only be exclusive to Safaricom clients

SMS in Gmail Chat is great for the African consumer since the earnings in this part of the world is still averagely low. Google is seeing the market as vibrant and promises to exploit the market. I hope they will exploit the market without exploiting the consumers.