Essar Kenya has upped its data game by launching mobile chat and email with partnership with ForgetMeNotAfrica and its local partner Rapid Communications .The service will be aptly named Peperusha (swahili for convey).

Yu will be relying on ForgetMeNot Africa’s Handset Initiation (HI) technology to enable its subscribers base to access email and online chat on standard SMS-capable mobile phones.

Peperusha does smartphones, Internet connections, or even upgrade of devices. It is particularly attractive to the technically-literate youth of Kenya, who are already very familiar with email and chat. Peperusha incorporates popular chat services such as MSN Messenger, Yahoo!, Windows Live and Gtalk so that users can send and receive messages and invitations globally.

Jeremy George, Chief Operating Officer for ForgetMeNot Africa said: “Peperusha is a significant advantage to yu in attracting new customers and reducing churn in the busy, ever-growing Kenyan telecoms market. Essar Telecom is giving its subscribers a bridge over the digital divide by providing affordable access to chat and email services on standard mobile phones, without the need for data plans or expensive handsets.

“Our cloud computing approach turns basic handsets into virtual messaging smartphones and potentially gives millions of Africans access to internet messaging which otherwise, for both economic and technical reasons, would be unavailable to them.”

How it Works;

Atul Chaturvedi, Country Manager of Essar Telecom Kenya, said, “yu is giving its subscribers the best mobile phone services possible. ForgetMeNot Africa’s technology is another addition to our product portfolio, enabling our customers to exchange email and online chat messages with friends and family both in Kenya and abroad. The high price of internet-ready phones has restricted many Kenyans from being able to access the Internet, but we can now provide online messaging services at significantly lower cost via SMS. We believe the Peperusha service will help to cement our position as the most innovative and value for money operator in the Kenyan telecoms market.”

Essar Kenya is the second in Kenya to partner with ForgetMeNotAfrica after Safaricom and the third in the Continent after Econet and Safaricom.