East and Central African leading intergrated solutions provider, Safaricom, has today unveiled a new animation based way of communicating with its 15 million-plus customers. The animation has been produced and directed by Kinematic studios. led by Stefano Cassini.

Featuring an animated character called Safis and put together by the firm’s Marketing and Communications Department in partnership with ad agency RedSky, the campaign is meant to convey the benefits of Safaricom’s superior product and service offering in an exciting and easy-to-understand manner.