Orange Kenya has introduced a reward scheme for its loyal subscribers. The promotion dubbed ‘Orange Thursday,’ the programme seeks to reward its over 1 million mobile pre-paid customers.

The reward scheme will be rolled out in partnership with all Fox Cinemas and Silverbird Cinemas in Nairobi and Kisumu and Nyali Cinemax Mombasa.

Subscribers will be required to register in the scheme by sending the keyword “Movie” to 241. Once the customers usage reaches Kshs. 500/-, the automated system will send the an SMS, with a movie voucher to be presented at the partner cinemas that entitles the customer to a free ticket for 1 ticket bought (2 for 1)