Google has awarded Africa Practice a contract to handle Google’s PR in Kenya, Uganda, Nigeria, Ghana, Senegal and South Africa. The assignment comes as Google attempts to fight bad publicity, promote the usage of internet and google products as well as fight for internet penetration in the continent
The Google Africa account will be managed locally by teams in the six countries, with strategic direction from South Africa , Kenya and London. The Google account is being led by Africa Practice corporate comms director Alison Merifield.
Google currently plays a role in the ICT sector in Africa; working in partnership with governments, developer communities, learning institutions and students, to empower these groups to achieve their ICT objectives. The company recently launched local versions of Google Maps and StreetView in Kenya and South Africa.